MODERNIZATION OF INSURANCE SERVICES BASED ON DIGITAL TECHNOLOGIES AND ITS EFFICIENCY
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Abstract
The modernization of insurance services through digital technologies is reshaping the industry by enhancing efficiency and improving customer engagement. This article examines the implementation of digital tools such as artificial intelligence, big data analytics, and blockchain technology in streamlining operations, policy management, and claims processing. The findings suggest that these innovations significantly reduce operational costs, minimize fraud risks, and provide a more personalized customer experience. As a result, the adoption of digital solutions in the insurance sector is not just a trend but a necessity for sustainable growth and competitiveness.
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References
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