EVOLUTION OF MARKETING CONCEPTS

Abstract

This marketing science in the article formation , step by step evolution and his/her modern digital to the environment adaptation analysis In the study marketing working production , product , sales , marketing, social-ethical and digital marketing concepts historical in sequence seeing​ they came out Uzbekistan to the market implementation The research was conducted in the process historical analysis , comparison and theoretical generalization methods used . Kholmatov​ and Boyjigitov and Ergashkhodjaeva and co-authors scientific views comparative analysis Kotler , Drucker, Levitt and McCarthy approaches with integration Also , digital marketing and​​ artificial intellect to the effect circle modern scientific views summarized . Research to the results according to , in the history of marketing every one stage the previous one to the problems answer as formed was determined . Production release approach offer priority reflection brought if , the product and sale approaches competition intensified under the circumstances value from creating according to volume to increase accent given . Next in stages and consumer needs , social responsibility and to the information based personalization central to the factor has become . Conclusion as , the evolution of marketing linear not , maybe in the market institutions , technologies and consumer in character changes​ with integral related spiral process to be counted It is said that Uzbekistan under the circumstances this evolution digital trade , services sector and for export directed branding in strategies especially obvious manifestation that was shown .