THE PRACTICAL IMPORTANCE OF MARKETING CONCEPTS

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Published: Apr 14, 2026
Keywords:
Marketing concepts, marketing strategy, customer-oriented marketing, social marketing, digital marketing, market economy, competition, consumer needs

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Temur Asliddin o’g’li Tilloyev
Farangis Sobir qizi Sobirova
Muhayyo Ulug’bek qizi Eshpulatova

Abstract

This article analyzes the practical significance of marketing concepts and their role in modern business activities. The evolution of marketing approaches and how each concept is used in the activities of enterprises are scientifically substantiated. In particular, the practical aspects of product-oriented, sales-oriented, customer-oriented, social and digital marketing concepts are considered. The article also highlights the effectiveness of marketing strategies, their role in satisfying customer needs and their importance in achieving superiority in a competitive environment.

Article Details

Issue
Vol. 2 No. 4 (2026): Integration of Innovative Education and Training
Section
Articles

References

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